Authenticity is one of those buzz words that you may skip over because it’s been so overdone. But that one word captures whether a brand or business is consistently real. When your business is authentic, your true personality shines in your marketing, your business practices and in the response your clients have to interacting with you.
People know when someone is authentic and real, or full of empty promises.
So, how does you become authentic, especially as a solopreneur? When you show up in your business and let your unique personality inform everything, you naturally attract a tribe who relates to you and who will hang on your every word, ready to purchase your products. Once your audience knows more about you and likes what you represent, they become loyal customers (provided you deliver what you promise).
Let’s check your authenticity levels:
1. Do you prefer to be honest or to spin a story? No one likes to find themselves in the center of a scandal or on the receiving end of a tongue-lashing from an irate customer but your level of honesty will greatly dictate how customers react. If you’re honest about a mistake, customers will likely understand. If you start spinning a story and seem to distance yourself from the problem, they may see you as uncaring and only out to make money. Which is the real you? Let that shine through, even if you have to take a hit because a mistake was your fault.
2. Do you truly care about your audience or do you just want to make a buck? Customers are smart; they will know and will call you out on bad experiences related to your brand. Caring about your customers means you make their buying process as smooth as possible. It also means creating products and service packages that solve their problems. This adds a human (aka authentic) touch to their experience which can lead them to becoming loyal customers.
3. Have you identified your core values and mission statement? Both of these items are important cornerstones to your business. Who do you want to help and how do you plan to do that? What core values are most important to you? How will you express those core values to your clients and customers? Incorporating these values into your business attracts your tribe and contributes to a heartfelt experience.
In the end, authenticity involves being your true self, not developing a persona that you think your ideal clients want to see. You’re not an actor taking on different roles nor are you a politician spinning stories to gain votes. You’re a business owner cultivating a business based on truthfulness and by earning your clients’ trust. The quickest way to do that is to be your authentic self by sharing the good and the bad with your ideal audience.
Rejuvenate Your Mind and Your Business with My Latest Online Course, Mindset Reset
If you’re in a funk with your business and wondering why you’re working so hard when people are ungrateful or not buying, it’s time for a Mindset Reset.
This is my newest 4-lesson online course where you learn to identify everything and everyone that brings you down; count your blessings every day; learn to love the real you and let her shine; and give your business a makeover so you can fall in love with it all over again. Each lesson contains an Action Plan to encourage forward momentum and a Checklist to help keep you organized. I have also created 4 new meditations that are yours to keep and listen to as often as possible!
If you are a Womanpreneur and you need help with your branding, marketing, pricing or Signature System, then I can help.
Please visit Empowered Way Coaching to schedule a free, 30 minute call with me. Let’s get your business rocking!